Women Entrepreneurship in beauty parlour services: A study in Dakshina Kannada District

Abstract: The contribution of women in the development of economies is incredible. In the past, her role was restricted within the four walls. At present can find her in the field of society, such as education, politics, administration, sports, and many other fields. She knows how to manage and bring co-operation within the group. Through the motivation and support of her surroundings took her to the next step of starting her own ventures. The modern era has been a blessing to society because it has opened up several chances, yet there is still a preconception in society that women are mainly designated for domestic chores and are incapable of taking responsibility. Women have defied such stigma recently by bringing to light their hidden abilities, talents, and ideas by participating in challenges. However, there are several challenges in their path to successful entrepreneurs. Although various forms of training and financial aid are regularly supplied through various government and self-help group initiatives. This study focuses on what are the motivations behind women entrepreneurs to start with a beauty parlour and what are the challenges they have faced and facing continuing the venture and give some suggestions based on the study. This study covers Women Entrepreneurs in connection with beauty parlour services in Dakshina Kannada District. Random sampling technique is employed for the study.

Keywords: Women entrepreneurs, beauty parlour, motivation, problems, prospects.