Investors’ Preference for Investment Avenues: A Study

Abstract: In the current financial environment, investments are crucial and valuable. A number of factors influence the portfolio decisions that are becoming significant in the long run or while planning for retirement, due to rising tax rates, expensive loan costs, the high rate of inflation, higher earnings, and the accessibility of a mind-boggling number of investment outlets. So, when a person has more surplus money than their consumption demands, they have two options: keep the money or give it up to some outlets to have more money available for future consumption. The present study aims to understand the relationship between various demographic factors and investment decisions. The Chi-square test is applied to accomplish the objective. The study demonstrates that investors prioritize security and safety as well as the avenues that lessen their tax liabilities. Investors examine their affordability, earning capability of the avenue, investing ease, and time commitment while making investment decisions. Investors also rely on brokers, followed by family and friends, television, portfolio managers, print media, and other sources like online portals, and only 14.4% of investors reported being self-aware of such opportunities, according to the study.

Keywords: Investment, Chi square test, Investment decision, Earning capacity.