Employee engagement towards frontline employees relating to the current Covid – 19

Abstract: Frontline employees are the cornerstone for the success of any organization. They work in frontline rather than operating in office. Employees who directly interact with customers are called frontline employees. Frontline employees contribute roughly about 70% of the global workforce. They include healthcare worker, service providers, sanitation teams, Volunteers etc. The study aims to identify the ways to engage frontline employees and the benefits gained from engaging frontline employees during Covid -19. Sample size identified for the study was 60 frontline employees. Statistical tools used for the analysis was descriptive analysis, ANOVA. Both primary and secondary data was used to collect the information. Snowball sampling method was adopted for the study.

Keywords: employee engagement, frontline employees, workforce, Covid -19