← Back to VOLUME 13, ISSUE 4, APRIL 2026
Keywords: Digital Marketing, Consumer Behavior, Personalization, Influencer Marketing, Social Media Marketing, Digital Promotions, Business Analytics, Purchase Intention.
This work is licensed under a Creative Commons Attribution 4.0 International License.
DIGITAL MARKETING AS A PROTAGONIST IN INFLUENCING CONSUMER BEHAVIOR OF URBAN HOUSEHOLD IN INDIA: A BUSINESS ANALYTICS APPROACH
👁 1 view📥 0 downloads
Keywords: Digital Marketing, Consumer Behavior, Personalization, Influencer Marketing, Social Media Marketing, Digital Promotions, Business Analytics, Purchase Intention.
How to Cite:
[1] RC Sindhuja, Dr.Lumina Juile. R, “DIGITAL MARKETING AS A PROTAGONIST IN INFLUENCING CONSUMER BEHAVIOR OF URBAN HOUSEHOLD IN INDIA: A BUSINESS ANALYTICS APPROACH,” International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: 10.17148/IARJSET.2026.13488
This work is licensed under a Creative Commons Attribution 4.0 International License.