A STUDY ON RECENT CHANGES IN CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE FOOD INDUSTRY

Abstract: The diet-related lifestyle changes dramatically for a variety of reasons. The high level of industry, the growth of the service sector and better job opportunities have increased consumer disposal income, improved new lifestyles and awareness and a major change is reflected in their purchasing behaviour. Consumers prefer snacks such as instant coffee and noodles. They view food and drink as entertainment. Their choices have changed from home-cooked meals to fast and ready-to-prepare meals. Young consumers are thrilled to visit the fast-paced entertainment and transformation stores. Food partners love the tomato, swiggy that gives consumers food at the right time. Other than that processed foods are accepted as alternatives to home-cooked meals because of their easy supply. This study analyzes Recent Changes in Consumer Purchasing Behaviour in Responses to the Food Sector.

Keywords: Food partners, timely delivery, service, User Friendly.