A STUDY ON CONSUMER PERCEPTION ON GOOGLE SEARCH ENGINE AS AN ONLINE PLATFORM

Abstract: Search engine optimization (SEO), as a multi-million dollar business of search engine marketing, has hardly ever been studied from the consumers' perspective. This study aims to be the first step of researching consumers' reaction to SEO as a marketing practice and its potential impact on online search behaviours. To know the consumer perception and Preference about Google search engine as an online platform. To analyze the impact of customer satisfaction on the long-term stability of the business. This topic is about analyzing the satisfaction of the consumers towards the services provided by Google. It has come through to give a clear cut idea of the evaluations of search engines and the websites directed. Its main aim is to find out the usage and pattern of Google, and also the general attitude of the consumers. Most of the participants' online search behaviors remain unmoved except for the number of diverse searches conducted. Theoretical and practical implications are discussed.

Keywords: Search Engine, Consumers, Online platform, Marketing