THE EFFECTIVENESS OF CRM IN IMPROVING CUSTOMER ENGAGEMENT AT GETFARMS

Abstract: Customer Relationship Management (CRM) has become a critical strategic tool in improving customer engagement and loyalty in various industries, including agri-tech. This study investigates the effectiveness of CRM at GetFarms, a company offering managed farmland investment solutions. By analyzing data from CRM users and internal systems, the study evaluates CRM's impact on customer satisfaction, retention, and operational efficiency. Statistical tools such as regression and ANOVA were used to interpret the results. Findings show mixed perceptions regarding CRM effectiveness, highlighting both strengths and gaps. This research offers valuable insights for improving CRM implementation to foster trust, personalization, and long-term relationships in agri-tech.