The Effectiveness of Branding in Real Estate Sector on Consumer Purchase Decision

+91-7667918914 iarjset@gmail.com 0 Items International Advanced Research Journal in Science, Engineering and Technology A Monthly Peer-Reviewed Multidisciplinary Journal ISSN Online 2393-8021 ISSN Print 2394-1588 Since 2014 Home About About IARJSET Aims and Scope Editorial Board Editorial Policies Publication Ethics Publication Policies Indexing and Abstracting Citation Index License Information Authors How can I publish my paper? Instructions to Authors Benefits to Authors Why Publish in IARJSET Call for Papers Check my Paper status Publication Fee Details Publication Fee Mode FAQs Author Testimonials Reviewers Topics Peer Review Current Issue & Archives Indexing FAQ’s Contact Select Page The Effectiveness of Branding in Real Estate Sector on Consumer Purchase Decision Mr. Jai Shanmuga Damodar J, Dr. M. Kotteeswaran

Abstract: In today's competitive real estate market, branding plays a significant role in shaping consumer purchase decisions. This study aims to understand the impact of branding strategies on customer behavior in the context of DAC Developers Private Limited. With the increasing involvement of digital media and rising consumer expectations, branding is no longer optional but an essential element for builders to distinguish themselves. The research methodology included a structured questionnaire filled by 110 participants, and data was analyzed using various statistical tools such as percentage analysis, Chi-Square, and ANOVA. The study revealed that branding components such as trust, brand image, digital presence, and communication have a direct impact on the consumer decisionmaking process. It was also observed that demographic factors have minimal influence, with the exception of educational qualification impacting views on investment safety. This article offers practical insights and recommendations for real estate firms to develop customer-centric branding strategies.

Keywords: Real Estate, Branding, Consumer Behavior, Digital Marketing, Purchase Decision, Trust, ANOVA, Chi-Square. Downloads: | DOI: 10.17148/IARJSET.2025.12544 How to Cite: [1] Mr. Jai Shanmuga Damodar J, Dr. M. Kotteeswaran, "The Effectiveness of Branding in Real Estate Sector on Consumer Purchase Decision," International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: 10.17148/IARJSET.2025.12544 Copy Citation Call for Papers Rapid Publication 24/7 April 2026 Submission: eMail paper now Notification: Immediate Publication: Immediately with eCertificates Frequency: Monthly Downloads Paper Format Copyright Form   Submit to iarjset@gmail.com or editor@iarjset.com   Submit My Paper Author CenterHow can I publish my paper? Publication Fee Why Publish in IARJSET Benefits to Authors Guidelines to Authors FAQs (Frequently Asked Questions) Author Testimonials IARJSET ManagementAims and Scope Call for Papers Editorial Board DOI and Crossref Publication Ethics Editorial Policies Publication Policies Subscription / Librarian Conference Special Issue Info ArchivesCurrent Issue & Archives Conference Special Issue Copyright © 2026 IARJSET This work is licensed under a Creative Commons Attribution 4.0 International License. Open chat