RISK MANAGEMENT IN FREIGHT FORWARDING OPERATIONS

Abstract: This article investigates the role of four factors-sustainability familiarity, risk frequency, risk assessment practice, and policy review frequency-in influencing the effectiveness of organizational risk management. The study employs multiple linear regression to analyze primary data collected via structured questionnaires. Results indicate that only risk assessment practice significantly predicts risk management effectiveness. This finding highlights the indispensable role of structured risk evaluation methods in enhancing an organization's ability to manage uncertainty. The study's implications suggest a paradigm shift toward reinforcing analytical processes over peripheral awareness practices. Key contributions include actionable recommendations and theoretical affirmations in the context of organizational resilience and governance.