Pure or Altered: Understanding Honey’s Integrity and Consumer Perception among Coimbatore Homemakers

Abstract: Honey has been linked to health benefits such as improved heart health, wound healing, and antioxidant status in the blood. Raw honey has been used throughout history as a medicine and has a wide variety of health & medicinal uses. Most honey that is found in grocery stores is pasteurized. The present study was aimed to know the preservation, adulteration, and perception of honey in households among homemakers. The information regarding the preservation, adulteration, and perception of honey in households among homemakers was collected using a questionnaire through an online platform, and around 100 responses were taken for analysis. It has been observed that honey was used occasionally in households (57%). The primary reasons for its use were its taste (53%) and quality (39%). Additionally, most respondents stored honey at room temperature (82%), as it had a shelf life of over six months (39%), as seen in the article.

Keywords: Preservation, adulteration, honey, homemakers.