INNOVATIVE MARKETING STRATEGIES FOR BUILDING COMPETITIVE ADVANTAGE AT GETFARMS

Abstract: In the rapidly evolving agribusiness sector, marketing innovation has become a critical success factor. This study explores the role of innovative marketing strategies adopted by Get Farms, a company focused on sustainable urban agriculture. Through the integration of digital platforms, artificial intelligence, and personalized campaigns, Get Farms aims to enhance customer engagement and brand loyalty. The research employs both qualitative and quantitative methods to assess the effectiveness of these strategies. Findings reveal that data-driven marketing, transparency, and community-based initiatives significantly contribute to competitive advantage. This study offers practical insights for agribusinesses seeking growth through modern, technology-enabled marketing approaches.