CUSTOMER SATISFACTION IN INTERIOR DECOR PRODUCTS SELECTION AND BUYING EXPERIENCE AT SHRISTI

Abstract: This research examines customer satisfaction levels of customers buying interior décor items from Shristi Interior Product Dealers. With style and functionality continuously changing in the Indian interior design sector, customer satisfaction has become a key driver to attaining business sustainability and competitive advantage. The research makes use of a descriptive research method using 147 valid responses of customers who bought products such as blinds, UPVC doors, railings, wallpapers, and flooring. The statistical measures of percentage analysis, ANOVA, and multiple regression were utilized to determine main drivers of satisfaction. It shows that salesperson product knowledge, installation support quality, and quality of after-sales service have meaningful impacts on total customer satisfaction. This paper summarizes with practical recommendations to enhance service consistency, training, and post-purchase involvement at Shristi.

Keywords: Interior décor, customer satisfaction, product customization, service quality, Shristi