Customer Perception And Service Satisfication Towards Star Health Life Insurance – A Study On Coimbatore City

Abstract: This study examines customer awareness, perception, and service satisfaction toward Star Health Life Insurance. The purpose of the research is to understand how well customers recognize the company's insurance products, how they perceive policy features and benefits, and how satisfied they are with the services provided. The study is based on primary data collected through a structured questionnaire from policyholders, along with supporting information from secondary sources such as reports and articles. The analysis focuses on factors such as awareness level, reasons for policy purchase, claim settlement experience, cashless hospital network, premium affordability, and overall service quality. The findings indicate that higher awareness and clear communication of policy details significantly influence customer perception and satisfaction. Service efficiency, claim processing speed, and support from representatives are also key drivers of positive customer experience. The study suggests that improving customer education and strengthening service responsiveness can further enhance satisfaction and trust in Star Health Life Insurance.

Keywords: Customer awareness, service satisfaction, claim settlement, service quality.