CONSUMER PERCEPTION AND ATTITUDES TOWARDS THE PRACTICE OF ONLINE SHOPPING (In Coimbatore Context)

Abstract: This research study explores the complex realm of consumer perception and attitudes towards online shopping, a trend that is transforming the retail industry worldwide. As E-commerce platforms continue to thrive, it is crucial for businesses to grasp how consumers perceive and interact with online shopping. Despite numerous visits to online shops, many potential customers hesitate to make a purchase. To convert these prospects into actual customers, marketers must examine the factors that influence their decision to shop online and their overall attitude towards online shopping. This research stands out by specifically investigating consumers' perceptions and expectations when it comes to online shopping

Keywords: Consumer perception, Attitudes, Online shopping.