ASSESSMENT OF THE QUALITY OF TOURIST DESTINATIONS IN THE NILLGRIDIS DISTRICT BASED ON TOURIST PERCEPTION

Abstract: Tourism industry is rapidly increasing and is fast becoming the driving force of many countries economic growth. Due to huge number of tourist arrival tourist destinations start lacking in quality, services and satisfaction. Nilgiris district which is experiencing mass tourism due to various factors is considered for my study. For measuring the quality and present condition of tourist destinations, an attempt has been done by 6A's of tourism based on tourist perception. It also compares the destinations in terms of individual quality aspects. This can give important understanding to the policy makers and officials into the push and pull components of the tourist destinations through which vital and strategy level interventions can be taken to improve the quality of destinations.

Keywords: Tourist destinations, Assessment of tourism services, Quality of tourist destinations.