AN OVERVIEW OF CHALLENGES FACED BY FREIGHT FORWARDERS IN IMPORT

Abstract: The logistics and freight forwarding sector is a critical backbone of global commerce, particularly in the import domain where complexity is high. This article delves into the principal challenges faced by freight forwarders during the import process, focusing specifically on Vrriddhi Freight Pvt. Ltd., a key player in the Indian logistics industry. Through an analytical lens, the study highlights multifaceted issues-ranging from regulatory compliance and documentation hurdles to infrastructure inadequacies and technological limitations. The paper further investigates how these obstacles influence operational efficiency and service delivery. It concludes by proposing actionable strategies to address these persistent challenges, offering insights beneficial to both industry practitioners and policymakers.