AN ANALYSIS OF CUSTOMER SEGMENTATION TO IMPROVES SALES EFFICIENCY IN FREIGHT FORWARDING

Abstract: This project analyzes the market potential of BRUHAT Logistics, a newly growing logistics company in Chennai. The study identifies numerous opportunities available for the company in the region. A survey was conducted among potential firms in Chennai to understand real-time opportunities and market demand. Through this analysis, key client needs and market opportunities were identified, highlighting strong correlations between consumer customs clearance, business approaches, delivery of B/L ratings, and cargo stuffing plans.Based on the findings, the study provides strategic recommendations to help BRUHAT Logistics strengthen its market presence in Chennai. Additionally, it offers insights for logistics startups to overcome challenges and capitalize on market opportunities more effectively.