A STUDY ON INFLUENCE OF SOCIAL MEDIA VIDEOS CONTENT TOWARDS CLIENT SATISFACTION

Abstract: In recent times, social media has been identified as a major medium of communication in the purpose of business and clients. Among all the content available through social media, videos have been identified as gaining prominence as they are considered more engaging, informative, and understandable. Videos are being utilized on social media for the purpose of communication with clients and to promote business.

The main aim of this research is to identify the impact of social media content on client satisfaction. This research aims to find out how social media content is influencing client satisfaction. To attain this, data is being collected in the form of questionnaires from social media users and is being supplemented with literature. From the results of this research, it is identified that videos are playing a vital role in forming opinions in the minds of clients about a brand.

Keywords: Social media, video marketing, customer engagement, client satisfaction, digital communication