A STUDY ON FACTORS INFLUENCING CUSTOMER PURCHASE DECISION TOWARDS PAPER DISTRIBUTION COMPANY

Abstract: This study investigates the key factors influencing customer purchase decisions in the context of a paper distribution company. With increasing competition and evolving customer expectations, understanding the drivers behind purchasing choices is crucial for enhancing market performance. The research examines a range of factors including product quality, pricing, delivery reliability, brand reputation, environmental sustainability, and customer service. Data was collected through structured surveys and interviews with clients from various industries such as education, printing, and corporate sectors. The findings reveal that while cost-effectiveness and product consistency are primary considerations, timely delivery and eco- friendly paper options significantly impact customer loyalty and repeat purchases. This study provides actionable insights for paper distribution companies to align their strategies with customer expectations and strengthen their competitive edge in the market.

Keywords: Customer purchase decision, Paper distribution, Product quality, Price sensitivity, Delivery reliability, Brand preference, Sustainability, Customer satisfaction