A STUDY ON DESIGNING AND PLANNING TRANSPORATION NETWORK IN CUSTOMER SERVICE AND LAST-MILE DELIVERY

Abstract: The modern supply chain landscape, particularly in the organic food sector, demands high levels of operational efficiency to meet evolving customer expectations. This study titled A STUDY ON DESIGNING AND PLANNING TRANSPORATION NETWORK IN CUSTOMER SERVICE AND LAST-MILE DELIVERY AT GG ORGANIC PVT LTD" explores the key transportation risks that impact supply chain performance and investigates practical strategies to mitigate them. GG ORGANIC Pvt Ltd, a growing player in the organic products sector, faces challenges such as delivery delays, fuel cost fluctuations, vehicle maintenance issues, and route planning inefficiencies. These risks not only affect cost and service levels but also customer satisfaction and business continuity. The study employs both qualitative and quantitative methods, including employee surveys and regression analysis, to identify the root causes of transportation inefficiencies. Based on the findings, the research suggests targeted improvements such as better route optimization tools, real-time vehicle tracking, preventive maintenance scheduling, and enhanced driver performance monitoring. By implementing these measures, GG ORGANIC Pvt Ltd can strengthen its transportation function, reduce risks, and achieve a higher level of operational efficiency. This article contributes valuable insights to the field of supply chain management, emphasizing the importance of proactive risk control in transportation to support organizational growth and customer satisfaction.

Keywords: Operational Efficiency, Transportation Risk, Supply Chain Management, Last-Mile Delivery, Route Optimization, Risk Mitigation, Logistics Performance, Organic Supply Chain.