A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO BIG BAZAAR

Abstract: This study explores how consumers behave and make decisions when shopping at Big Bazaar, one of India's leading retail chains. With the retail landscape constantly evolving, understanding what drives customers-such as pricing, product variety, promotional offers, and store experience-has become more important than ever. Through a combination of survey responses and observational insights, this research looks into customer preferences, shopping frequency, and overall satisfaction levels. It also examines how factors like age, income, and lifestyle impact buying choices. The goal is to gain a clearer picture of what attracts customers to Big Bazaar and what areas may need improvement. The findings offer practical suggestions for how Big Bazaar can enhance its services and connect better with shoppers. By studying consumer behaviour in this context, the project provides valuable takeaways for retailers looking to adapt to changing consumer expectations in a competitive market.

Keywords: The study on consumer behaviour with reference to Big Bazaar explores key aspects such as purchase decision-making, brand preferences, and price sensitivity. It focuses on factors influencing customer loyalty, shopping frequency, and promotional impacts. Keywords include consumer behaviour, Big Bazaar, buying patterns, pricing strategies, marketing influence, and customer satisfaction.