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This work is licensed under a Creative Commons Attribution 4.0 International License.
A study of the increased usage of Moment Marketing Techniques in India
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Abstract: Moment marketing has gained immense popularity in India as brands leverage real-time events, trends, and cultural moments to engage with their audience. This marketing approach involves capitalizing on viral content, social media trends, and major happenings to create timely and relevant campaigns that resonate with consumers.
Keywords: Moment marketing, social media influencers
How to Cite:
[1] Dr. Prashant Tripathi, “A study of the increased usage of Moment Marketing Techniques in India,” International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: 10.17148/IARJSET.2025.12205
This work is licensed under a Creative Commons Attribution 4.0 International License.