A REFLECTION OF INDIAN WOMEN IN ENTREPRENEURSHIP

Abstract: Entrepreneurship development among women is important for the achievement of broader development objectives such as growth with equity. Studies indicate that many women entrepreneurs are found working in difficult situations when compared to their male counterpart. Factors like political instability, poor infrastructure, high production costs and non-conductive business environment affect women entrepreneurs more than men. Limited access to key resources like land and credit, legal and socio-cultural environment also act as serious impediments. This paper based on performance and role of women entrepreneurs and swot analysis. Women leaders are assertive, persuasive and willing to take risks. They managed to survive and succeed in this competitive world and willing to apply their core competency with their hard work, diligence and perseverance.

Keywords: perseverance. women entrepreneurs, growth, infrastructure, production