A COMPARATIVE STUDY OF THE DELIVERY APPS BLINKIT AND ZEPTO WITH SPECIAL REFERENCE TO COIMBATORE

Abstract: This study focuses on a comparative analysis of two leading quick commerce delivery applications, Blinkit and Zepto, with special reference to Coimbatore. The rapid growth of digital technology and increasing consumer demand for convenience have led to the emergence of ultra-fast delivery platforms. These applications promise delivery within 10-20 minutes, transforming traditional retail practices. The research examines consumer awareness, usage patterns, service quality, delivery speed, pricing, and overall satisfaction. Data was collected from 160 respondents using a structured questionnaire. Statistical tools such as percentage analysis, chi-square test, and ranking analysis were used

Keywords: Quick Commerce, Blinkit, Zepto, Consumer Satisfaction, Delivery Speed, Online Grocery, Customer Preference, Coimbatore Market